We converted dense product descriptions into clear, comparable data tables for properties like chemical and physical analysis, thermal properties, and density — allowing engineers to scan and compare products in seconds.
Additionally, all product pages now contain consistently sized, optimized images with alt attributes and proper placement to ensure clarity across screen sizes.
By modernizing the layout using flexbox and grid, we ensured better white space usage and call-to-action visibility. The site now loads faster, performs well on mobile, and maintains a professional industrial aesthetic.
We kept the legacy brand elements but enhanced them with subtle animation and motion scroll to keep the experience engaging without overwhelming technical users.
