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/ Case Study — Union Special Medway

Digital Transformation for an Industrial Machinery Brand

Web PresenceProduct StructuringResponsive DesignMultilingual Support

Union Special Medway is a leader in the flexible industrial packaging industry, offering end-to-end solutions for bagging, palletizing, sewing, conveying, and material handling. Our goal was to take their brand online with a modern, responsive website that clearly organizes their product offerings. Google Translate was also integrated to support a multilingual audience across regions.

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/ The Challenge

Scattered Info and Lack of Accessibility

The original website lacked an organized layout, had minimal visual appeal, and didn’t cater to international clients. Navigation between machines, accessories, and technical support was unclear.

/ Our Solution

We structured the content into clear product categories and detailed pages with specs and images. A language switcher powered by Google Translate helps non-English users browse the site effectively. The new layout emphasizes clarity, consistency, and global accessibility.

union medway machine
Organized Product Information

We grouped machines, sealers, and threads by category and showed them in a structured way. This streamlined the buyer’s journey.

working in union special medway
Multilingual and Mobile-Friendly

The site’s layout adapts across devices, and with Google Translate, it can be browsed in various languages—expanding its usability to customers worldwide.

/ Results

Union Special Medway now enjoys a modern online presence, enhanced global reach, and improved user engagement. The organized product layout and multilingual access have made it easier for clients to find relevant solutions quickly.

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