E
M
A
I
L
E
R
Email Marketing
Email Marketing
It was a challenge to turn first-time purchasers into loyal customers and brand advocates within a restricted budget.
As an exclusive and a premium Marble stone brand Selective Marbles needed to attract as many visitors as possible to become customers, and install their products. Using email marketing and a clear strategy, they had fantastic success.
W
O
R
K
D
E
S
I
G
N
THE SOLUTION
Selective Marbles engaged iBridge Digital to develop and implement an email strategy to achieve their objectives.
iBridge Digital implemented the following tactics:
iBridge Digital implemented the following tactics:
- Moved newsletter sign-up box to prominent position ‘above the fold’
- Added incentive of 15% discount on first purchase
- Set up an automatically-triggered welcome email
- Created three stage nursery program for first-time customers
S
T
O
R
Y
B
O
A
R
D
S
T
O
R
Y
B
O
A
R
D
S
C
O
N
T
E
N
T
THE RESULT
- 206% increase in newsletter signups in 6 months
- £12.59 revenue per email from welcome email