Responsive Web Development
Refocusing a speciality chemicals brand from chemicals to food ingredients.
We were briefed by Nitin Chemicals to evolve their existing old website into a rich, personalised user experience. Enable loyalty and geo-targeted offers to be delivered with measurable results. By putting the user first in everything we did, they became the leader in the food chemicals supplier segment.
Heart-felt approach to everything.
The home screen is designed to have everything in the site directly accessible. The user can browse through products, access all details just one push away. Upon entering the site, the user’s attention is grabbed by the product categories that are set as large easily accessible links. From sourcing ingredients to making waffle cones with a desire to help create transformative change for the good in people’s lives, it is inspirational working with their team.
We looked deep into their business model to analyze ways to drive more user engagement, user involvement, sales opportunities and brand awareness. Our changes in design, messaging, and awareness resulted in a new website that has driven sales and conversions.
IbridgeDigital is a great agency who are not only flexible, efficient and professional but a group of people who really care about delivering results for you.
MD. Nitin Chemicals