iBridge Digital.

  
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Email Marketing
Email Marketing

It was a challenge to turn first-time purchasers into loyal customers and brand advocates within a restricted budget.


As an exclusive and a premium Marble stone brand Selective Marbles needed to attract as many visitors as possible to become customers, and install their products. Using email marketing and a clear strategy, they had fantastic success.
W O R K
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D E S I G N
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THE SOLUTION Selective Marbles engaged iBridge Digital to develop and implement an email strategy to achieve their objectives.
iBridge Digital implemented the following tactics:
  • Moved newsletter sign-up box to prominent position ‘above the fold’
  • Added incentive of 15% discount on first purchase
  • Set up an automatically-triggered welcome email
  • Created three stage nursery program for first-time customers
S T O R Y B O A R D
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B O A R D S
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C O N T E N T
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THE RESULT
  • 206% increase in newsletter signups in 6 months
  • £12.59 revenue per email from welcome email
The success of the email program has been overwhelming. Selective Marbles saw a fourfold increase in revenue over 6 months, with more than 20% of sales directly attributable to email.

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